Identity + Brand

The American Coatings Association is a trade organization for paint manufacturers, I helped refine the objectives for their identity and create a mark that more-fully represents the core of what they do.

Before:

After:

                                              *This logo was published in Rockport Publishers                                                 LogoLounge Vol. 6  and the LogoLounge Master                                                  Library edition:  Shapes and Symbols.

                                              *This logo was published in Rockport Publishers
                                               LogoLounge Vol. 6 and the LogoLounge Master                                                  Library edition: Shapes and Symbols.

Identity Print Materials:

Two years later, I created a complimentary suite for their 125th Anniversary: